~ Submit your videos to ALL of the Free Video Hosting Website. Sure YouTube is by far the biggest one out there and Meta Café is in the top 5. But there are over 50 video hosting websites that will accept your videos and play them for no cost to you. I don’t understand why anyone would go to all the trouble and expense to create a video and then not submit it to all of the websites that people go to see videos. Sure the "Beware the Doghouse" video eventually was posted by someone on several of them, but just think how many more people could have seen it, if it was on all of them to start with!
~ You don’t have to spend a lot of money on video production. The Internet is different than Television and the Movie Screen. Viewers on the Internet tend to be leery of Big Budget, Slick 5th Avenue advertising. A video that isn’t so polished and has an Independent film/amateurish look has a better chance of going viral. We’ll never know how many more people would have viewed "Beware of the Doghouse" if it had a more homemade feel to it.
~ Add Geographic Qualifiers such as you zip code, city and state to your website and in the information posted with the video. Your video can still be seen by the Whole Wide World, but by doing so you will target your Geographical Area in all Local Searches.
~ Once you have your video posted, share it on Facebook and other Social Media Websites, Blog about it, and send an E-Mail with a link to the video to your entire mail list. Once you get the ball rolling, others will follow and soon you will see your video going viral.
As you can see using the Internet and creating Viral Videos is easy and inexpensive yet highly effective means to market your store. Plus creating a humorous video for your store will be the most fun you ever had creating advertising.
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