Local Internet Marketing

Local Online Marketing Keyword Prominence Advertising

This video explains the importance of Keyword Prominence. It is Tip #10 from the 90 Internet Marketing Tips Seminar.

Get all 90 Internet Marketing Tips on 2 DVD Set
Go To: http://www.benchjewelersnetwork.com/store/specials.html

Long Tail Keywords

Long Tail Keywords are simply a long keyword phrase that is made up of at least 2 shorter phrases.  An example of the minimum length of a Long Tail Keyword would be Diamond Engagement Ring.  It contains the phrases; Diamond Ring, and Engagement Ring.  A more typical Long Tail Keyword would be Princess Cut Diamond Platinum Engagement Ring.

 

There are 3 very good reasons for using Long Tail Keywords on your website.

1.     Studies have shown that people seeking information are more likely to perform a search with 3 or fewer words, while people seeking to buy something perform their search with 3 or more words.  This is for very good reason.  If you are seeking information, you would want the broadest possible results which are given by general Keywords.  However, if you want to purchase something, you narrow your search down to the specific product.

 

2.     A Long Tail Keyword spreads a broader net, increasing your chances that your website will come up in a variety of different searches made up of different combinations of words in the phrase.

 

3.     Long Tail Keywords give you a very good chance to achieve high rankings.  A search in Google for the Keyword Diamond generates nearly Three Hundred Million websites.  Your chance to get top ranking is 1 in 300,000,000!  However, a search in Google for Princess Cut Diamond Platinum Engagement Ring produced only Thirty Four Hundred websites making your chance to get top ranking only 1 in 3,400.  An achievable accomplishment for a well optimized website.

~Brad

NEW Internet Marketing Books Exclusively for Jewelers

Internet 4 Jewelers has announced the release of their first two eBooks in their Internet Marketing 4 Jewelers Series.  This series of books are designed to teach retail jewelers how to use the Internet to market their store in an efficient and cost-effective manner.  Most jewelers don’t know how to use the Internet effectively, much less use it to bring customers into their brick-n-mortar store, says Internet 4 Jewelers co-owner and author of the eBooks Brad Simon.  These books are designed exclusively for jewelers to learn how to not only increase website traffic but drive customers into their stores.

The two eBooks are:

Keywords 4 Jewelers
Your Key to Internet Marketing Success
Keywords are crucial to your Internet Marketing.  Choose the right ones and use them properly, and you can rank well on Google, Yahoo, MSN or other search engines.  Ignore them and your website will rarely be found.  This eBook will teach you How to Choose the Best Keywords and Use Them Correctly on Your Website.

Link Building Strategy 4 Jewelers
Your Link to High Search Engine Rankings
Getting In-Bound links to your website is one of the most important things you can do to be noticed by the search engines, but some links can get your website penalized or even banned by Google and the Other Search Engines.  This eBook will teach you What You Need to Do, What To Avoid and How to Develop an Effective Link Strategy!

Both eBooks are available for a Limited-Time Introductory Price of $37 each or both for $57.  Both eBooks will soon sell for $47. 

To purchase the eBooks or for more information log onto: http://www.Internet4Jewelers.com/ebookseries

Website's Statistics

Website statistics programs will tell you how many people found your website through search engines, which search engine they used, and what word or phrase they typed in the search box.  These are critical pieces of information.  People often search using some very unusual search terms that you might never think to include in your Keywords.

If you find that no one has come to your website using your top Keywords, you know that either you picked the wrong Keywords (words that no one is searching for) to optimize your webpage around or you did not do a good enough job in your Keyword placement.

If you find search terms that you have overlooked in the past, do some quick online research as described earlier to see how popular those terms are.  If they are popular terms you can begin to develop new pages on your website to optimize for them, or include them in Long Tail Keyword phrases.

  ~Brad