Long Tail Keywords are simply a long keyword phrase that is made up of at least 2 shorter phrases. An example of the minimum length of a Long Tail Keyword would be Diamond Engagement Ring. It contains the phrases; Diamond Ring, and Engagement Ring. A more typical Long Tail Keyword would be Princess Cut Diamond Platinum Engagement Ring.
There are 3 very good reasons for using Long Tail Keywords on your website.
1. Studies have shown that people seeking information are more likely to perform a search with 3 or fewer words, while people seeking to buy something perform their search with 3 or more words. This is for very good reason. If you are seeking information, you would want the broadest possible results which are given by general Keywords. However, if you want to purchase something, you narrow your search down to the specific product.
2. A Long Tail Keyword spreads a broader net, increasing your chances that your website will come up in a variety of different searches made up of different combinations of words in the phrase.
3. Long Tail Keywords give you a very good chance to achieve high rankings. A search in Google for the Keyword Diamond generates nearly Three Hundred Million websites. Your chance to get top ranking is 1 in 300,000,000! However, a search in Google for Princess Cut Diamond Platinum Engagement Ring produced only Thirty Four Hundred websites making your chance to get top ranking only 1 in 3,400. An achievable accomplishment for a well optimized website.